Design Management surrounds the ongoing processes, business decisions and strategies that facilitate innovation and create exciting designed products, services, communications and brands that embellish the quality of our life and provide organizational glory.
It is a business discipline that handles project management, design, strategic management and supply chain techniques to curb the creative process and support the art of creativity and efficiently build structure and organization for design.
On a profound level, design management explores to link design, innovation, technology, management, and customers to furnish competitive advantages across the economical, social and environmental factors. Design Management is nothing but the creative skill and science of permitting design objctive to boost collaboration and teamwork between 'design' and 'business' to raise the effectiveness of strategic management.
The design management in the construction world targets on the analysis and administration of the development and construction process in the building industry. Also, targets the coordination of the activities and performances of the parties involved in the particular project. The design management includes planning and process management, strategic management, collaborative designing, building information modeling (BIM) and various innovations in the construction arena.
The important objective of Design Management is to establish and maintain the dynamic business environment in which an organization can accomplish its strategic and mission goals through the design. Design Management is a far-reaching activity at all levels of business (Operational to Strategic) i.e. from the introductive phase to the execution phase.
The scope of Design Management ranges from the strategic management of corporate design functions including design operations, staff, means and modes and processes to the vital assistance of design across the organization. It also includes the use of design objective to determine general business problems. To conclude, Design Management is both complex and compulsory. It has become a strategic boon in brand equity and product quality for many upcoming firms in the construction world. In the current scenario, many organizations administer design management to improve design related activities and to connect design with the corporate strategy superiorly.